We created this film for Good Citizens to communicate the beautiful simplicity behind their mission to untrash the planet. While others see empty bottles as trash, Good Citizens see them as an opportunity to recycle and create something new. Each pair of Good Citizens sunglasses is made using a single discarded 600m water bottle. Directed by Ingvar Kenne. Music composition by Johnny Green at Heckler with sound design by Dave Robertson. Awarded gold at the 2023 Graphis Advertising Awards.